Case Study

Arpeely Kickoff

What is it like to grow up with a parent who knows everything? Our parents shape the way we think, fear, and understand the world. As a child, I often received answers that left me confused, and these questions have stayed with me for years. Which led me to make a book comparing AI answers to my parents’ authentic answers.

This project began with a simple curiosity: What would it be like to grow up with a parent who had access to all the world’s knowledge in psychology, philosophy, science, culture, and religion, and always had the “perfect” answer? In the book, I return to the questions I asked as a child and ask them again, this time to AI. Each question is answered twice: once by my real parents and once by AI, creating a comparison between them.

The project received media attention, became a successful Headstart campaign, and was added to the National Library’s collection. Created as part of my visual communication studies at Bezalel, under the guidance of Yasmin Rabinowitz and Michal Tzur.

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
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Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

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Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

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Case Study

Arpeely Kickoff

What is it like to grow up with a parent who knows everything? Our parents shape the way we think, fear, and understand the world. As a child, I often received answers that left me confused, and these questions have stayed with me for years. Which led me to make a book comparing AI answers to my parents’ authentic answers.

This project began with a simple curiosity: What would it be like to grow up with a parent who had access to all the world’s knowledge in psychology, philosophy, science, culture, and religion, and always had the “perfect” answer? In the book, I return to the questions I asked as a child and ask them again, this time to AI. Each question is answered twice: once by my real parents and once by AI, creating a comparison between them.

The project received media attention, became a successful Headstart campaign, and was added to the National Library’s collection. Created as part of my visual communication studies at Bezalel, under the guidance of Yasmin Rabinowitz and Michal Tzur.

Event Branding & IdentityPrintConcept DevelopmentArt Direction

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Icons

Other Projects

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

See Project

See Project

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

See Project

Icons

Connect with us to explore your project's potential.

Icons
logo

About

Contact

Case Study

Patenrs vs. AI

What is it like to grow up with a parent who knows everything? Our parents shape the way we think, fear, and understand the world. As a child, I often received answers that left me confused, and these questions have stayed with me for years. Which led me to make a book comparing AI answers to my parents’ authentic answers.

This project began with a simple curiosity: What would it be like to grow up with a parent who had access to all the world’s knowledge in psychology, philosophy, science, culture, and religion, and always had the “perfect” answer? In the book, I return to the questions I asked as a child and ask them again, this time to AI. Each question is answered twice: once by my real parents and once by AI, creating a comparison between them.

The project received media attention, became a successful Headstart campaign, and was added to the National Library’s collection. Created as part of my visual communication studies at Bezalel, under the guidance of Yasmin Rabinowitz and Michal Tzur.

Book DesignPrintAi & ResearchStorytellingArt Direction

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Icons

Other Projects

Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

See Project

See Project

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

See Project

Icons

Connect with us to explore your project's potential.

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